Burd Institute

Our Summer Virtual Burd Institute is full and won't be accepting any more applications. We will be hosting this institute again in the Fall. For students interested, please apply and you will be placed on a waiting list. We will reach out to you in early September for more updates. Thank you!

Virtual Gene A. Burd Institute on L.A. Media & Politics

Fast Facts  

Dates:

  • June 15 - July 3

  • November 7 - 21

Location: Virtually

Tuition: $150.00. Need-based scholarships will be available for this institute.

Need-based scholarships will be available for California students only for this institute.

Overview

The 2020 Burd Institute will focus students on crafting solid editorial content for various mediums. The program includes opportunities for: 

  • Networking with young people from across California and the country who are dedicated to making a difference in their communities and the world at large
  • Learning and interacting with various digital mediums from accomplished experts in their field
  • Gaining practical real-world knowledge through conversations and networking with like-minded students and leaders from a broad array of roles and sectors.
  • Engaging in reflective activities to ​gain insight into communication styles, strengths​, ​and  development opportunities

Students who participate in the program will:

  • Understand how to craft persuasive, editorial content
  • Understand how to use various mediums to reach a specific target audience
  • Create a tangible product  
  • Develop a plan for using knowledge/content post-program

How will it work?

The web-based version of the Burd Institute will include panel discussions, presentations from individuals, classroom learning, and various experiential learning activities aligned with all of the information being presented.

Curriculum:

Module 1: Craft Persuasive Editorial Content
  • Using research on the chosen topic, learn how to craft a persuasive editorial piece.
  • Identify target audience.
  • Learn about various mediums.
  • Practical Application: (exploring various technologies/mediums)
  • Panel/Thought Talk
  • Communications Practice: Debates
Module 2: Documenting Crisis
  • Using the research and content from the first activity to approach the topic from a "journalistic" point of view.  
  • Practical Application:Panel/Thought Talk
  • Communications Practice: Debate
Module 3: Crisis Communication
  • Communications from a corporate/organizational standpoint (Public Relations).
  • Practical Application:
  • Panel/Thought Talk: 
  • Communications Practice: Debate